The National Hockey League (NHL) has recently announced the launch of NHL Blast, its first-ever fan experience on the online gaming platform, Roblox.
This latest offering will feature hockey-inspired games and customizable team jerseys in the metaverse, which will provide users with an exciting new online space that features many elements of NHL fandom.
NHL executive vice president of business development and innovation, David Lehanski, said that the metaverse experience will allow hockey fans and the Roblox community to hang out and play.
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NHL Launches First-Ever Metaverse “NHL BLAST” Experience with Roblox
NHL Blast will be available on both computers and mobile devices, and it comes with an array of exciting features such as:
- Hockey games will take place in fantastical and obstacle-filled environments where teams of five players can compete, including one inspired by the NHL’s street hockey initiative.
- Skating and shooting mechanics that mirror the movements of actual NHL players.
- Users can choose any NHL jersey and customize their number. They can also choose their goalie mask.
- At the Upper Deck Selfie Station, users can capture photos of their digital avatars in action poses commonly featured on NHL trading cards.
- NHL Blast will sync with marquee events, including the 2023 Stanley Cup Final, where 3-D goal recreations using the NHL EDGE puck and player tracking technology will be used.
NHL Blast was developed by metaverse development studio, The Gang. Its CEO, Marcus Holmstrom, praised the NHL’s boldness and focus on innovative gameplay and customization options that allow users to feel like pro players.
NHL’s commissioner, Gary Bettman, has emphasized that reaching younger fans has been a top priority for the league. In 2019, NHL made its first forays into esports and created a youth advisory board called NHL Power Players.
Roblox is popular among younger audiences, with 23% of its users aged 9-12 years old, according to Statista.
NHL Blast offers hockey fans a new and immersive experience in the metaverse, and its customization options provide users with a unique way to express their fandom.
The NHL’s partnership with Roblox is a bold move, and it highlights the league’s commitment to attracting and engaging with younger audiences.
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